How to scrape and find local business owners' contacts
A step by step playbook for building a real list of local small business owners to call.
This is a direct answer to something that sits inside his own small business (SMB) acquisition search: how do you build a real list of local owners to call, not just a list of companies. Local shops, contractors, and boutique businesses often skip LinkedIn, so the big corporate contact databases barely cover them.
The first method, and the one the note calls most scalable, pulls raw listings straight off Google Maps, which the note calls the most accurate, up to date record of which small businesses are actually open. A tool like Outscraper, or the free Instant Data Scraper add-on for Chrome, downloads business names, websites, phone numbers, and addresses for a chosen area and category. That gives public numbers but not an owner's name or personal email. The next step runs those business website addresses through an enrichment tool: Clay, a workflow automation tool that searches the web, social profiles, and domain records, or Openmart, a database built specifically for small businesses. Both return a verified owner name and personal email.
If building that two step pipeline is too much work, the note points to ready made databases built for local search instead of big companies. Origami is built specifically to match a physical business address to its owner's contact details. Apollo.io works if you filter to a target zip code or city and then narrow the "Employee Count" field to 1 to 10 or 11 to 50 people, which isolates small, owner run businesses from larger ones. Salesgenie and Data Axle are described as strong for building verified local mailing and email lists filtered by industry and location.
For the most reliable data, go straight to public records. Every state runs a searchable Secretary of State business registry of LLCs and corporations. Local Chamber of Commerce chapters also maintain public, searchable member directories.
The last layer is checking where small businesses already post themselves online. Many local shops, landscapers, and salons treat their Facebook Page as their real website, and the page's "About" panel often lists a direct cell number or Gmail address. The Better Business Bureau's listing for a local business carries a "Business Management" section that names the owner or principal partner directly.
Google Maps is the most accurate up-to-date registry of operating local small businesses.via Clay.com →