An Exploded View publication

Reading Room

Vol. 1 · No. 74 Tuesday, November 10, 2026 aikansh.com

This week's theme

Who sets the cost of the AI you run on

Amazon swaps Claude for a cheaper small model, Anthropic prices its IPO, and Perplexity tests how agents get priced, plus two practical pieces for your owner search.

A 11-minute read · 8 stories

In this issue

01 Front Page

How to scrape and find local business owners' contacts

A step by step playbook for building a real list of local small business owners to call.

This is a direct answer to something that sits inside his own small business (SMB) acquisition search: how do you build a real list of local owners to call, not just a list of companies. Local shops, contractors, and boutique businesses often skip LinkedIn, so the big corporate contact databases barely cover them.

The first method, and the one the note calls most scalable, pulls raw listings straight off Google Maps, which the note calls the most accurate, up to date record of which small businesses are actually open. A tool like Outscraper, or the free Instant Data Scraper add-on for Chrome, downloads business names, websites, phone numbers, and addresses for a chosen area and category. That gives public numbers but not an owner's name or personal email. The next step runs those business website addresses through an enrichment tool: Clay, a workflow automation tool that searches the web, social profiles, and domain records, or Openmart, a database built specifically for small businesses. Both return a verified owner name and personal email.

If building that two step pipeline is too much work, the note points to ready made databases built for local search instead of big companies. Origami is built specifically to match a physical business address to its owner's contact details. Apollo.io works if you filter to a target zip code or city and then narrow the "Employee Count" field to 1 to 10 or 11 to 50 people, which isolates small, owner run businesses from larger ones. Salesgenie and Data Axle are described as strong for building verified local mailing and email lists filtered by industry and location.

For the most reliable data, go straight to public records. Every state runs a searchable Secretary of State business registry of LLCs and corporations. Local Chamber of Commerce chapters also maintain public, searchable member directories.

The last layer is checking where small businesses already post themselves online. Many local shops, landscapers, and salons treat their Facebook Page as their real website, and the page's "About" panel often lists a direct cell number or Gmail address. The Better Business Bureau's listing for a local business carries a "Business Management" section that names the owner or principal partner directly.

Google Maps is the most accurate up-to-date registry of operating local small businesses.
via Clay.com →
02 Insights

Perplexity's new AI agent staff tests per-seat pricing

A newsletter flags a new AI agent product and questions whether per-seat pricing can survive it.

How AI agent products get priced, whether per seat or per use, is a live question for anyone building or buying these tools, and this fintech newsletter flags one company testing it in public.

Perplexity, the AI search company, has launched a product called Teammates. The newsletter describes it as Perplexity's first always-on AI agent, meaning software that keeps working on its own without someone prompting each step. It is built, in the newsletter's words, as "a staff of isolated agents": separate AI workers that each handle their own task rather than one shared assistant juggling everything.

The newsletter says it plans to compare Teammates against competing agent products from three other companies: OpenAI, Meta, and xAI. Its headline argument is that per-seat pricing, charging a flat fee for every person who gets a login, is already running into trouble for a product shaped like this one. The logic the newsletter is gesturing at, though it does not spell it out in the free preview, is the mismatch between what a seat-based fee assumes (one person, logging in, using it) and what an always-on agent actually does (running continuously, with no single person's login driving the work).

That is as far as the free preview goes. The piece is part of a longer paid edition that also covers Visa's latest earnings in depth, and the newsletter keeps its actual reasoning on the Teammates pricing question, along with any numbers behind it, for paying subscribers. What is here is the question being raised, not yet the answer: can a flat per-person fee make sense for an agent that runs continuously rather than one person logging in to use it when they need it. The source text available does not go further than this, so this item stays short rather than guessing at the subscriber-only argument.

via Linas's Newsletter →
03 Learnings

What a buy-side broker does, and what it costs

What buy-side representation for a business buyer actually involves, and the two ways brokers charge for it.

This is background only, useful if he ever considers paying for buy side representation during his own acquisition search, because it lays out exactly what that kind of broker does and what it costs.

A buy-side broker represents only the buyer, never the seller. Unlike a normal seller's broker, who works to get the owner the highest sale price, a buy-side broker runs the whole mechanical process of finding, checking, and landing a small or mid-sized business (SMB) that matches a buyer's exact criteria. The sequence runs in five steps: set the search criteria (industry, EBITDA range, that is profit before interest, tax, and write-downs, geography, and business model); run cold outreach to find deals that were never publicly listed, called the "hidden market"; screen the resulting leads' early financials; model the actual deal, meaning valuations, working capital, and structures like seller financing, earn-outs, and clawbacks; and coordinate the rest of the deal team, meaning accountants, transaction lawyers, and SBA (Small Business Administration) lenders.

Buy-side brokers charge in two main ways. The first is a monthly retainer plus a success fee: retainers run $2,500 to $7,500 or more a month depending on the size of the target business, and fund dedicated search hours, with a success fee as a percentage of the final purchase price paid at closing, often structured using a standard or scaled Lehman Formula. The second model is hourly: $150 to $350 or more an hour for a set number of hours a week, best for a buyer doing their own outreach but needing help on valuation, offer structuring, or negotiation.

Three places to find one: Axial, a deal-matching platform best for smaller transactions where a buyer posts exact criteria and gets private introductions; the IBBA (International Business Brokers Association) Directory, for finding credentialed individual brokers; and the BizBuySell Broker Directory, for finding active local brokers already networked in a specific region.

Buy-side brokers are specialized transaction intermediaries who exclusively represent the purchaser in a business acquisition.
via r/smallbusiness on Reddit →
04 Tools & Craft

A home radio can sense walking through walls

Outside your usual reading: a hobbyist's physics demo, not an AI story. A writer at maurycyz.com showed that an ordinary TV antenna, pointed at a normal broadcast signal, can detect a person moving through walls with no special equipment at all.

The trick is something called selective fading: a direct radio signal gets partly canceled out by a strong reflection, off a wall or a person, and because that cancellation depends on frequency, it does not look the same across the whole signal. He showed this with a spectrogram (a picture of how strong a signal is at each frequency over time). Standing still barely disturbed the pattern, but moving the antenna by just a few centimeters, or simply getting up from a chair, visibly changed it. Walking through a neighboring room produced a series of stripes, one each time his body moved far enough to flip the cancellation again.

He used the spacing between those stripes to work out his own walking speed. The stripes were about 70 pixels apart on a readout that updates 150 times a second, giving a gap of about 0.47 seconds between them, or a rate of about 2.1 cycles a second. Multiplying that by the signal's wavelength, worked out from the speed of light divided by the station's 490 MHz frequency, gave a walking speed of about 1.3 meters a second, or 4.6 kilometers an hour. Because he was walking straight across the signal's path, no extra correction for angle was needed.

The same trick works with WiFi or mobile signals, not just TV broadcasts, though those give a messier pattern that takes more work to read. The source here is thin on detail beyond the one demonstration, so there is not much more to add.

via maurycyz.com →
05 Key News

Australia to require reporting of AI acting outside limits

Australia will require companies to report when an AI system behaves outside its intended limits, a rule prompted by the OpenAI hack. It is an early look at the kind of AI incident-reporting rules that will eventually reach every company running AI agents, his own included.

via The Guardian →

Anthropic sets $70 to $78 price range for its IPO

Anthropic has set a price range of $70 to $78 a share for its IPO (its first sale of stock to the public) as it heads toward a Nasdaq stock listing. The company behind the Claude subscription his whole business runs on is about to go public, which can change pricing and product priorities.

via CNBC →

Nvidia board investigates Jensen Huang after spy allegations

Nvidia makes the chips that power almost every major AI model, including the ones behind Claude and the agents he runs every day, so a crisis at the top of that company is worth more than gossip. On Sunday, Nvidia's board of directors said it is opening an independent investigation into CEO Jensen Huang after reports that he was the target of a foreign intelligence effort.

The reporting, from The New York Times and the Financial Times, centers on Huang's relationship with Alice Huang, a Chinese businesswoman (the two share a surname but are not related) whose Singapore-based company had been buying Nvidia's advanced chips. A person familiar with the matter told NBC News that U.S. intelligence agencies had determined Alice Huang was a Chinese spy with a relationship with Jensen Huang. Nvidia said a committee of independent directors, working with outside counsel, will oversee the investigation, and that the board "prioritizes U.S. national and economic security." The company added it has "no reason to believe" national security or Nvidia secrets were compromised, but the inquiry will look at all available information. On Friday, before the board's announcement, the Financial Times reported that the U.S. government believed Jensen Huang had a romantic relationship with Alice Huang; Nvidia declined to comment and said Huang meets "thousands of customer executives every year," as any CEO does. Huang had previously defended the contact as business only, saying: "Our relationship, our interactions, have been related to Megaspeed, and it was all completely normal and not unusual." In a memo to employees, Huang wrote: "I was unfaithful to my wife. There is no excuse for what I did."

Capital.com market analyst Daniela Hathorn wrote that "given Huang's central role in Nvidia's success and the wider AI investment narrative, even speculation about leadership uncertainty could unsettle investors." Huang's own fortune has grown just as fast: his net worth rose from around $25 billion at the start of 2022 to almost $160 billion, making him the world's 10th richest person, according to the Bloomberg Billionaires Index. Last month, President Trump gave Huang the National Medal of Science, one of the country's top honors for science and technology.

Secretary of State Marco Rubio, asked about it Sunday, said he could not comment on "an internal corporate matter." The New York Times reported that concern inside the government about the relationship had risen as high as Rubio himself. Trump gave Huang his full support, calling him "a fine person" who should stay on as CEO. China's government called the spy claim "nothing but smears against China." For now, Huang keeps his job and the chips keep shipping, but the board's own inquiry, not just the newspapers', is the thing to watch.

via NBC News →

OpenAI runs free ChatGPT workshops for caregivers

OpenAI is running free, hands-on ChatGPT workshops for caregivers in five U.S. cities through its Academy program. It is a sign AI companies are pushing adoption into everyday, non-technical audiences, worth watching for his own plain-language AI writing track.

via OpenAI →
The Last Word
The cheapest model is the one that only knows how to sort tickets.
The Desk Report

How this edition came together — from bookmarks and feeds to the page.

223links gathered
40read by the desk
9made the edition

Where they came from

On the cutting-room floor — 31 links read but not run this week

Quality over volume: most links get a second look and a pass. The ones that made it earned their place.

Reading Room — every Sunday

The week's AI signal in 11 minutes — what happened, why it matters, and what to do with it. Curated by someone who actually builds, not a feed algorithm.